How a CRM for Higher Education Can Boost Enrollment
Customer Relationship Management (CRM) systems are primarily used by organizations for B2B sales. However, as schools continue to adopt modern technologies, more schools are embracing CRMs too.
Are you hesitant about investing in a CRM system for your university or college? While the initial cost can be hefty, investing in one can guarantee a great return on your investment by increasing enrollment. Keep reading to learn more about how using a CRM can boost admissions.
1. A CRM Can Centralize Data
A good CRM for higher education can consolidate data in one location and enable it to be retrieved easily. With a CRM for university admissions, you will not have to juggle from one spreadsheet to another to keep and retrieve records. Instead, you will be able to keep and retrieve data instantly. This is beneficial because students often give up on joining institutions because of the time-consuming admissions process. With good higher education admissions software, you will save lots of time and boost the odds of prospective students joining your institution.
2. A CRM Can Provide Personalized Communication
No one likes impersonal emails that feel like they were sent by a robot. A good CRM can help you avoid this pitfall. With a CRM for higher education, you will be able to send out personalized emails that will make prospective students feel like their needs are being addressed. Consequently, this can boost enrollment.
3. A CRM Can Automate Conversations
According to a study, about 71.1% of all college students attend 4-year institutions, while 28.9% attend 2-year institutions. Enrolling these students is not a one-time process. It involves a lot of back and forth. Continuously following up with students can be a difficult and time-consuming process. Worse still, sometimes, you may forget to get in touch with prospective students who had expressed interest in joining your institution. The best CRM for higher education can relieve you from these challenges. With it, you can automate communication processes. This can save you lots of time and ensure you do not forget to give prospective students feedback.
4. A CRM Can Provide Rich Data
Without a CRM, tracking where you are getting your best leads can be difficult. A CRM for higher education can help you monitor where your top leads are coming from. This can help you prioritize what platforms to focus your marketing efforts on to boost enrollment. For instance, the best CRM for higher education can show you whether you are generating more leads via your website or social media.
5. A CRM Can Show the Student Funnel
The sales funnel is a visual diagram that shows the steps a prospect takes before becoming a customer. It is commonly used by B2B businesses. The funnel can prove useful to institutions of higher learning too. With the best CRM for higher education, you will be able to monitor where students are in your funnel. With this information, you will be able to send targeted messages to prospective students depending on where they are in the funnel and thus boost enrollment.
Increase Enrollment Today
Are you interested in improving your enrollment process? Contact us to learn more about our higher education enrollment software or to request a demo.